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HEY!
I'm Anna-Lena

User Researcher & Strategist | UX & Behavioral Insights | Mixed Methods (Qual + Quant) | Gaming Enthusiast

I am a User Researcher & Strategist, passionate about finding out what makes people tick. My goal is to optimise products and services in a way so that rage clicks and negative feedback become a thing of the past. 

When I am not aiming for a frustration-free life for everybody, you find me outside searching for the next adventure, at concerts or gaming.

Anna-Lena, owner of the portfolio

UX PROJECTS.

Phone Mock-Up of the cooking app CHEERS

CHEERS.

Service Design - App

Design of a cooking app for students and adults who are moving to a new city and looking to make connections.​

 

#Research #UI Design #Prototyping #2024

Phone Mock-Up of the App RAUSFLUG

RAUSFLUG.

Service Design - App

Creating a user-centered, new service that shows people how beautiful their home is and gets them out of the house.​

 

#User Research

#Branding #UI Design #Prototyping #2024

Laptop Mock-Up of the Serious Game Lost Minds

LOST MINDS.

SERIOUS GAME Development

Development of a playercentric Serious Game to support psychology students with practical training.

 

​#UX Research #Game Design #Storytelling #Interviews #psychology #2024

Laptop Mock-Up of the Website of FRILO Software GmbH

STUDENTLICENSE.

UX/UI Design
FRILO Software GmbH

Creating a user-centered, intuitive UI for engineering students that helps them navigate the FRILO website.​

 

#UX Research #UX/UI Design #Prototyping #Customer Project #2021

WHAT OTHERS SAY.

Cornelia Schnell
Managing Consultant @ konversionsKRAFT AG

Anna-Lena approaches her tasks in UX research with great care, asks thoughtful questions, and delivers valuable input (...). I especially appreciated her proactive and creative approach to finding new valuable opportunities for our clients, combining her experiences in research and UX design with her marketing knowledge.

Lisa Benner
Director People & Culture @ konversionsKRAFT AG

I truly enjoy working with Anna-Lena. She is not only open to new ideas but actively brings fresh impulses that move teams forward. Her strong thrist for knowledge and ability to quickly grasp new topics make her a driving force in any collaboration. (...) She takes a user-centered approach and has a sharp sense of which actions create real impact.

CERTIFICATES.

Strategic Research for Experimentation_CXL Certificate_July 2025
Data Visualization Certificate by CXL
CRO and Experimentation Certificate by CXL
B2B Generation Certificate by CXL
Contact

CONTACT.

Drop me a message through the form or via LinkedIn and I will get back to you asap!

  • LinkedIn

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